For my next iPhone app I decided to try and be the first at something.  The new version of the software iPhone OS 3.0 utilised wireless bluetooth.  So I wanted to get the first bluetooth game in the store.

I thought I was onto a winner with Attack P2P which I later renamed Attack PRO.  It's a retro style arcade game.  You connect two iPhones or iPods via bluetooth and avoid the meteors to shoot each other.  I waited excitedly for the results.  The first full day in the store I sold 35 worldwide.  I was so disappointed I made it free the next day.  I thought if a lot of people download it then I make it a paid app again, they will need to get their friends to pay for it.  But I only got about 2,000 downloads the next day as a free app, which is pretty poor for a free app.  Now that it's a paid app again I only get around 1-5 downloads a day.

So I tried another tactic and released a free version Attack LITE with only a few levels.  That now only gets around 100 downloads a day and hasn't helped sales of the paid version.

So what went wrong?  Well from reviews people seem to love the app but a lot of people comment that they would love to have a single player mode.  It's something I can do in the future but I really thought that an app that uses bluetooth and you can take on your friends would be a hit.  But I've come to the realisation that iPhone users have no friends.

---

Add this page to your favorite Social Bookmarking websites